On Tuesday, UGA announced a new brand identity which included the “Bulldog Bold” font as well as a new secondary logo (pictured at right). No merchandise was featured at the release, but a few items are now available.

Our Football Fan Shop has four new hats in stock. The first is a Red Nike 2013 True Players Snapback Hat that features the new secondary logo on the front, the ‘G’ logo on the side and ‘Dawgs’ on the back.

The Georgia Bulldogs 2013 Football Schedule T-Shirt is now available in our fan shop. The shirt is black and available in S, M, L, XL, XXL, and 3X. It features the 2013 football schedule on the back and the “G” logo and the phrase “Zero Tolerance in 2013″ on the front.

3-Day shipping is Free for orders over $75 (use coupon code 75fs) and $4.99 for orders under $75 (applies to 48 Continental U.S. States only).

The Georgia Bulldogs are headed to the 2013 Capital One Bowl in Orlando to face the Nebraska Cornhuskers! Our UGA Fan Shop now has Capital One Bowl Bound t-shirts available.

2-day shipping is FREE for orders over $100 if you order today by 5 p.m. ET (use coupon code TwoDay). Orders placed before 5 will be received by Dec. 24th. Click on the pictures below for more information and to place your order.

If you are looking for that perfect stocking stuffer for your favorite Dawg fan, you might want to consider the “1980 Dawgs” DVD set. It was just released last season and has been a big hit among the Dawgnation.

It’s an extraordinary documentary film produced in a 2-DVD Collectors Edition set (over 3.5 hours in length) and is the most accurate and in-depth project ever produced on that special season.

The Georgia Bulldogs beat the Georgia Tech Yellow Jackets 42-10 on Saturday! Our UGA Fan Shop now has Georgia over Georgia Tech 42-10 It’s in the Books and We Run This State victory t-shirts available.

3-day shipping is a flat rate of $4.99 per order, so order as many items as you like (applies to 48 Continental U.S. States only). 3-day shipping is free for orders over $50 (use code fs50 at checkout).

The Georgia Bulldogs are the 2012 SEC East Football Champions! Our UGA Fan Shop now has Atlanta Bound and Eastern Division Champions t-shirts available.

3-day shipping is a flat rate of $4.99 per order, so order as many items as you like (applies to 48 Continental U.S. States only). 3-day shipping is free for orders over $75 (use code Freeshipsevenfive at checkout).

The Georgia Bulldogs beat the Florida Gators 17-9 on Saturday! Our UGA Fan Shop now has Georgia over Florida Braggin’ Rights, St. John’s Score, and 2012 Feast victory t-shirts available.

3-day shipping is a flat rate of $4.99 per order, so order as many items as you like (applies to 48 Continental U.S. States only). 3-day shipping is free for orders over $75 (use code 75shipfree at checkout).

The 2012 Georgia Bulldogs Football Media Guide is now available to order from our fan shop. The cost of the UGA Football Media Guide is $18.00.

Jam-packed with everything a die-hard Dawgs fan needs and wants to know about UGA football, the 2012 Georgia Bulldogs Football Media Guide is an in-depth look at the past, present and future of Georgia’s football program!

This 208-page book showcases their current roster, coaching staff, support staff, and former Bulldogs.

Our Football Fan Shop now has 2012 Georgia Bulldogs Nike Polos, T-Shirts & Hats available. In stock and ready to ship are UGA Elite Force Coaches Sideline Polos, 2012 Training Performance Polos, How ‘Bout Them Dogs and Legend Max Out Performance T-Shirts and Coaches Sideline Hats.

3-day shipping is a flat rate of $4.99 per order, so order as many items as you like (applies to 48 Continental U.S. States only). Click on the pictures below for more information and to place your order.

The 2012 Official UGA Spirit T-Shirt is now available in our fan shop. The shirt is red in color and is available in S, M, L, XL, XXL and 3X.

Chosen by the UGA Student Body in a contest to design the official UGA spirit shirt for 2012, this soft shirt features distressed “Sic ‘Em” lettering over a print of Uga’s eyes along with “2012 Georgia Football” and the team logo on the front so you can let your rivals know that 2012 belongs to the Dawgs.

The Georgia Bulldogs 2012 Football Schedule T-Shirt is now available in our fan shop. The shirt is ash in color, available in S, M, L, XL, XXL and 3X and includes the 2012 football schedule on the back.

The left chest features a helmet with “Georgia Football” lettering. Printed on the back is another helmet that boasts the dates and opponents for the 2012 season along with a team logo, SEC logo and “Gear Up For Glory” lettering.

Herschel, the ESPN Films documentary about former Georgia Bulldogs running back Herschel Walker, is now available to own on DVD.

This DVD features the entire “Herschel” episode as seen on the ESPN networks (51 minutes), interview extras, deleted scenes and a condensed version of the 1981 Sugar Bowl game.

“This Little Dawg” is a recently released children’s book based on Hairy Dawg. In it, the authors adapt the story of “This Little Piggy” to show how Hairy Dawg competitively takes on his rivals in the world of the SEC.

The book is intended for younger children, from newborns to eight year olds. However, Georgia fans of all ages, those young and a little more seasoned, have been caught enjoying it.

Sicemdawgs.com readers can get 10% off the price of the book when you use code JWJAN12 at checkout. This offer expires January 31, 2012.

The Georgia Bulldogs beat the Georgia Tech Yellow Jackets 31-17 on Saturday! Our Football Fan Shop now has Georgia over Georgia Tech “Our State” and “The Deed is Done” victory t-shirts available. The shirts are available in ash or black (short and long-sleeve).

3-day shipping is a flat rate of $4.99 per order, so order as many items as you like (applies to 48 Continental U.S. States only).

The Georgia Bulldogs are 2011 SEC East Champions! Our Football Fan Shop now has UGA 2011 SEC East Champions t-shirts available. The shirts are available in ash (short and long-sleeve) and red (short-sleeve).

3-day shipping is a flat rate of $4.99 per order, so order as many items as you like (applies to 48 Continental U.S. States only). Click on the pictures below for more information and to place your order.

The Georgia Bulldogs crushed the Auburn Tigers 45-7 on Saturday. Now you can show off the win with Georgia over Auburn score t-shirts. The shirt is available in ash with short sleeves in sizes S, M, L, XL, XXL and 3X.

3-day shipping is a flat rate of $4.99 per order, so order as many items as you like (applies to 48 Continental U.S. States only). Click on the picture below for more information and to place your order.

The Georgia Bulldogs defeated the Florida Gators 24-20 on Saturday. Now you can show off the win with Georgia over Florida score t-shirts.

Three t-shirts are currently available: red short sleeve, ash short-sleeve and ash long-sleeve.

Spread the Red! Now in stock in our Football Fan Shop is Nike Pro Combat Georgia Bulldogs Gear, including a jersey, hat, gloves and t-shirts. The Pro Combat Rivalry collection is a limited, one-game-only series.

The Bulldogs will wear their Nike Pro Combat gear against the Boise State Broncos in the 2011 Chick-fil-A College Kickoff. The jersey is a replica and the gloves are authentic on-field gear.

Now available in our Fan Shop is the 2011 Georgia Bulldogs Football Media Guide. The cost of the UGA Football Media Guide is only $15.00 and it features 208 pages of Georgia Bulldog football information.

This 208-page book showcases the current roster, coaching staff, support staff, and former Bulldogs, and lists page upon page of UGA football statistics. The front and back covers feature full color photos with some of the Dawgs greatest current players, making it the perfect way to stoke your anticipation of UGA’s latest football season!

The Sicemdawgs.com Fan Shop is having a Summer Sale. All sale items, including over 200 Georgia Bulldogs products, are reduced an additional 20%. Overall, thousands of NCAA, NFL, MLB, NBA, NHL and NASCAR items are available.

3-day shipping is only $4.99 for any size order (except Hawaii, Alaska and Puerto Rico). Click on the image below to be taken to the main page of the shop: